Imagine an island paradise in Lubbock County. A place where you were greeted by a seven-foot tall Tiki statue upon arrival then as you entered the building, bamboo walls, coconuts, paper lanterns, palm trees, and a lava waterfall became your eye candy. A glassed-in rainforest section held a banana tree, parakeets, and cockatoos.
At its center was a revolving bandstand highlighted by a foot pine dance floor.
This island paradise was The Palm Room that grew out of the Hallmark Farms Dairy Barn east of Lubbock. The farm was run by J. P. (Jim) Hallmark a long-time Lubbock county resident, who married Oleta Price from Tahoka in June 1942.
The origins of The Palm Room are unclear on how the Hallmarks came up with the idea. In August 1953 a frame shed burned on the property killing 12 cows. Later in August 1955, their farm went up for sale with no buyers. Within a year the large dairy barn was converted into a club. The Palm Room officially opened on September 14, 1956.
It became West Texas’ finest ballroom and reportedly sold the best steaks. Orchestra music filled The Palm Room from local bands playing to guests, along with appearances from the Barons, Chuck Cabot, Larry Fontaine, Harry James, and Tony Douglas, and the Shrimpers.
The dress code was always semi-formal. No blue jeans were allowed. Women wore long dresses and men wore tuxes or suits. Profanity was never tolerated.
The dry precinct made The Palm Room BYOB. Patrons had special onsite liquor lockers to store their alcohol.
Eventually, the vision grew from the original barn to around 25,000 sq. feet. In 1967 the ballroom was added onto and the Tropics Club was built so members could swim indoors year-round.
After Jim died in 1968, Oleta operated The Palm Room by herself. Not wanting her husband’s dream to fall to the wayside she approached Jimmy and Dorothy Blakley of Roswell, NM to buy The Palm Room.
The Blakleys were solid recording artists, who often worked with Norman Petty in Clovis, NM. Their record labels included Mercury, Starday, Dixie, D, Darsa, Midas, and United Artists.
The couple decided it was time to be their own bosses and purchased The Palm Room in early 1971.
The change of ownership meant the island paradise changed the music from orchestra-based to country/country swing. Initial attendance fell off, but it soon grew to a place where area farmers and others came to The Palm Room for dinner and dancing.
Everyone in the Blakley family worked at running and maintaining the club. However, it was the family working as musicians that captivated clubgoers. Everyone in the family was a singer and a musician. Dancers danced to their music played on steel guitars, guitars, fiddles, banjo, bass guitar, organ, piano, and drums.
The place could cater and serve up to 1,000 people. A back bar sold cokes, ginger ales, tomato juices, buckets of ice, as well as party trays with homemade onion dip. Dorothy loved to cook and was often found in the kitchen and on the bandstand.
Bill Winner recalled, “It was such a cool Island paradise feel in the middle of a cotton patch. It impressed me as a youngster new to the club life.”
The Blakley’s daughter, Debbie Blakley-Eaton memories of The Palm Room are strong. She can still see the faces, smell the rooms, see the ambiance of lights and decor, hear the music, the clamor of the kitchen, the busyness of the folks filing in and out of the front door, and even sense the eeriness of being in the building late at night with her Dad as he methodically made his rounds with a .38 on his belt. “He was a gentleman, but no one’s fool.”
The band was a highlight reason to go to The Palm Room. It was a place where dancers went dancing. At its height, the music echoing from its walls included the Sons of the Pioneers, Hank Williams, Sammi Smith, Janice Joplin, Anne Murray, Ray Price, Bill Anderson, to Glen Miller. Even Merle Haggard stopped by once for a visit.
Jimmy loved fulfilling written song requests scribbled on napkins, and singing multitudes of “Happy Birthday” and the “Anniversary Waltz” for patrons. If the dance floor was not filled with every song then he made certain those songs were never played again.
It was their passion for music that drove the Blakleys. The Palm Room gave them a platform to perform their music. Their recording career spanned from the mid-1950s to mid-1970s. The couple later recorded at The Palm Room on their PR International label.
The musical legacy of the Blakleys lives on in three of their children becoming musicians. Dorothy died in 1983 and Jimmy kept The Palm Room going for two more years. Eventually, he sold it. The outside of the building remains today as a former reminder of a dream to bring a fantasy world of Polynesian décor, music, dancing, and great food to the often dust-filled Llano Estacado.
I love reading family history!!! ❤️
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Thank you, Sarah! I’m glad you found the article.
It is also published in the Hidden History of the Llano Estacado. Here is the link to that book. https://www.amazon.com/Hidden-History-Estacado-American-Chronicles/dp/1625858868/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=1591449032&sr=8-1
Often, Costco has carried the book in Lubbock.
Thank you for this article! My mom found an old picture of my Mimi and Grandad drinking a 7up mixer and I found out that it was at the Palm Room! What a cool place 🙂
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Hi, Sarah! You’re welcome. I’m glad you enjoyed the article. Indeed it was a cool place. 😎
Hello Darlin”” nice ta see ya….Hey my name is. Rick Parks . i started playing drums switch in to bass 1982…i loved this f a mily and was treated as a. member of it ….Jimmy was a very special in his style. …an excellent steel. Guitar picker and. Fiddleplayer….there nut.n like the sound of twin fiddles,,,Faded Love was a favorrite 2 play….Dorothy was a wonderful. Person. To be around. She really had. That special gift of. Careing. A Beautiful Lady…….i played 3years with Jimmy and meant. Mr.E.Tubb …..but time marchez on….i did see Randy at. A Joe Ely show bout a year ago……Ft.Worth…it did me. Sum good. To see him…didnt get to vist though…..Ded. I would still. Marry you if i could….Jimmy lee. .Ronnie hello to all. .. I think of yall often.. Sincerely. Rick Parks. Dallas Tx
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Hello Rick –
Thank you for stopping by and reading the Palm Room story. Thanks for sharing your history.
What a great piece of music history…would have loved to have seen the club in its day. Can’t imagine Janis Joplin there, considering the rest of the artists you mentioned. She must have been something to see in that environment.
Thank you Sam!
The artists listed (except for Merle Haggard, who came to the club with his band for dinner after their appearance at the Coliseum) refers to the artist’s songs the band covered, not the actual appearances at the club. One artist, not mentioned, who was booked into the club frequently over the years was Ernest Tubb.
Thank you for that clarification Debbie!
Thanks for the explanation, Debbie. I was having a hard time picturing Janis in that environment. Sounds like quite a place in its day.
Great article Christina!
Many thanks Leada!
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